Choose a business-to-consumer (B2C) or business-to-business (B2B) company that uses target marketing.

  • Briefly introduce the company you have chosen.
  • Gather examples of the company’s activities and products that support its business model.
  • Explain each of the bases for segmenting consumer markets and business markets.
  • For the company you chose, describe which base is used (i.e., consumer market or business market), and describe how the selected segmenting options are achieved.
  • Examine how these factors influence the marketing strategies of your chosen company.

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